Feeling fine: the rise of ‘wellness real estate’

Wellness-focused housing and communities are rapidly evolving from spa-like amenities into full lifestyle concepts.
11.08.2024
Financial Times
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Wellness-focused housing and communities are rapidly evolving from spa-like amenities into full lifestyle concepts, with projects such as The Well in Miami, SHA’s clinics and residences in Mexico and Abu Dhabi, Six Senses developments, and Tavistock’s Lake Nona in Florida offering everything from meditation nooks, IV therapy and performance labs to hydroponic kitchens and cold-plunge pools, helping drive a global wellness real estate market that grew from about $225 billion in 2019 to $438 billion by 2023 and commands substantial price premiums over conventional properties. At the same time, industry veterans warn that high service charges, the difficulty of staffing truly expert wellness teams, and the risk that busy residents will underuse elaborate facilities mean the most successful approaches may be smaller, more analog home wellness spaces—like saunas, meditation decks and unheated pools repurposed for cold plunges—rather than ultra-luxury, clinic-like complexes aimed at a niche audience.