City 3.0

A finely calibrated and collaborative relationship between an ever-growing cadre of top businesses which are encouraged to test new products among residents, and residents who are eager for such collaboration is key.
06.28.2023
Worth Magazine

Tens of thousands of residents and employees for on-site companies including Johnson & Johnson, KPMG, and the U.S. Tennis Association already inhabit this 17 square-mile master designed development—and those joining now, including Disney, understand why. Cisco chose it as its first domestic Smart+Connected city because of its capacity for innovation. The Global Wellness Institute has called it “the most sophisticated example in the world of what master planning for wellness can accomplish.” And no less than Deepak Chopra—whose first Mind-Body Zone and Spa is on the premises—has said, “I feel that Lake Nona is going to…create a movement for what I’ve longed for all my life: a critical mass of people who will engage in personal and total transformation for a more peaceful, just…healthy and enjoyable world.”